Wednesday, May 8, 2013

Inside Guerlain’s revamped Toronto boutique: Rare perfumes, hand-painted bottles and a bumble bee-inspired exterior


Legendary French fragrance and beauty brand Guerlain revamped its Toronto boutique just in time for the holiday season. The Bloor Street shop (which originally opened in 2003) has changed both inside and out to offer a more spacious shopping experience based on an architectural vision that came directly from Paris. Notably, the exterior façade has been completely redone, taking inspiration from the brand’s emblem, the imperial bee. The iconic bee perfume bottle—which was designed in 1853 for Guerlain’s Impériale Eau de Cologne—is also featured prominently within the store, including a selection of collector-worthy bottles which are hand-painted with gold detailing. Of course, you don’t have to be an avid connoisseur of Guerlain fragrances to appreciate the robust selection available in the Toronto boutique: sales staff are well-versed in the 184-year-old history of Guerlain’s perfume house and its accompanying products, including heritage collections, rare and unusual scents and the brand’s signature Exclusive Collections fragrance counter. The revamped Toronto boutique also includes the full range of Guerlain cosmetics—like their art deco-inspired Rouge Automatique lipstick—and all-natural line of skincare products. Even better, on-site treatment rooms allows shoppers to further indulge with Guerlain’s skincare products and makeup, making this boutique feel right at home amongst the other luxury shops of Bloor Street West.

The relationship between design and production is one of planning and executing. In theory, the plan should anticipate and compensate for potential problems in the execution process. Design involves problem-solving and creativity. In contrast, production involves a routine or pre-planned process. A design may also be a mere plan that does not include a production or engineering process, although a working knowledge of such processes is usually expected of designers. In some cases, it may be unnecessary and/or impractical to expect a designer with a broad multidisciplinary knowledge required for such designs to also have a detaileds pecialized knowledge of how to produce the product.

Standards of beauty have changed over time, based on changing cultural values. Historically, paintings show a wide range of different standards for beauty. However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered the most beautiful throughout history.

Anti-fashion is fixed and changes little overtime. Anti-fashion is different depending on which cultural or social group one is associated with or where one lives but within that group or locality the style changes little and stays constant. Fashion is the exact opposite of anti-fashion. Fashion changes very quickly and is not affiliated with one group or an area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, the 1953 Queen Elizabeth II’s coronation gown is an example of anti-fashion because it is traditional and does not change over any period; whereas, a gown from fashion designer Dior’s collection of 1953 is fashion because it will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown changes for season to season and does not stay the same. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility.

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