When Kelly Osbourne wore a sample of Azature’s $250,000 Black Diamond nail polish to the Emmy Awards last fall, reaction was split between jealousy and outrage. While the manicure was stunning, she was accused by many of exaggerating the actual cost. The lone bottle of $250,000 nail polish, which contains 267 carats of black diamonds, is still on display at Selfridges in London.
With a quarter of a million dollars price tag, it’s no surprise that the sole bottle of Black Diamond nail polish has yet to be purchased. However, in an effort to bring the luxe look to the masses, Azature removed a few zeros and released a $25 version last fall. The significantly cheaper Azature Black Diamond nail polish contains one real black pave diamond and coats nails with a black, glittery shine that resembles the sparkly $250,000 diamond look.
And now more colours have been added to the Azature Black Diamond nail polish range. The initial collection includes colours such as red, black, yellow and champagne ($25 each, rorobinson.com), but creator Azature Pogosian told WWD that additional pastel colours will be launching soon. (Perhaps a pale purple to match Kelly Osbourne’s hair?) Pogosian is known for his fine jewelry pieces, so a nail polish collection may seem to be somewhat of a surprise. However, there is no doubt that the almost-never-ending hype surrounding Osbourne’s manicure inspired this new venture. Bring on the bling!
Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows such asFashion-television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and New Media Channels compared to other Fashion Magazines. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the fashion industry.
The definition of fashion and anti-fashion is as thus. Anti-fashion is fixed and changes little overtime. Anti-fashion is different depending on which cultural or social group one is associated with or where one lives but within that group or locality the style changes little and stays constant. Fashion is the exact opposite of anti-fashion. Fashion changes very quickly and is not affiliated with one group or an area of the world but is spread out throughout the world wherever people can communicate easily with each other.
For example, the 1953 Queen Elizabeth II’s coronation gown is an example of anti-fashion because it is traditional and does not change over any period; whereas, a gown from fashion designer Dior’s collection of 1953 is fashion because it will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown changes for season to season and does not stay the same. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Change in fashion is part of the larger system and is structured to be a deliberate change in style.
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