Thursday, May 9, 2013

Beauty Fix: Everything you need to know about eyelash extensions and more answers to your beauty questions


Monochromatic makeup is a bit of a spinoff of the season’s extensive “no makeup” makeup trend. It’s actually a really welcomed way to streamline one’s makeup routine when time is tight and the desire to look pulled together remains! The easiest way to achieve a monochromatic makeup look is by using a multi-purpose product on eyes, lips and cheeks, such as Nars The Multiple ($46, narscosmetics.ca), shown above in “Malibu,” a rosy brown shade with soft shimmer that will make you look polished in a few swipes and a bit of blending.

While lash extensions are an excellent way to add both length and volume to your own lashes, there are definitely things to consider before committing to a half or full set of lash extensions. The process of wearing extensions means that you’re freed from lash curling and mascara, but you have to be careful to keep makeup and skincare products from coming in contact with the extensions. The oils from these products have a tendency to cause the adhesive bond to break down prematurely. It’s also possible that the adhesive used to attach the lash extensions to your own lashes can irritate your eyelids, which is less than awesome considering lash extensions tend to stay on for up to a month, falling out with your natural lash growth/loss cycle. And finally, if the lash extensions used are too wide (greater than 0.2 millimeters), you can risk damaging your natural lashes, especially if your natural lashes are already on the weak side. If these points of interest don’t sound like your cup of tea, consider a mascara likeLOréal Telescopic Shocking Extensions Mascara ($13, at drugstores), which has a lash-hugging brush that deposits a killer lengthening formula along each and every lash, maximizing the span of your lashes without any upkeep.

Within the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, intellectual property expert at Creative Business House ( organization specializing in fashion and trademarking), mentions in a fashion seminar held in LA that "Copyright law regarding clothing is a current hot-button issue in the industry. We often have to draw the line between designers being inspired by a design and those outright stealing it in different places." To "take inspiration" from others' designs contributes to the fashion industry's ability to establish clothing trends. For the past few years, WGSN has been a dominant source of fashion news and forecasts in steering fashion brands worldwide to be "inspired" by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success. Intellectual property rules that interfere with the process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies.

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