With countless campaigns under her belt, Kate Moss announced as the face and body of St. Tropez

With countless campaigns under her belt, Kate Moss has just been announced as the face and body of international self-tan brand St. Tropez. Already a fan of the brand (and frequent user) today the British top model revealed her excitement to be officially working with St. Tropez. Via press release Moss said, “I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St. Tropez tan!”

Hoping to connect with women of all ages, Moss’s iconic status, confidence and amazing attitude make her the perfect face and body for the brand’s first-ever global advertising campaign. And what a campaign it is! Renowned fashion and beauty photographer Solve Sundsbo has created super-saturated shots of Moss’s divine tanned body against blue skies and crystal-clear water. This campaign certainly has us dreaming about basking in the Mediterranean sun.

The characterization of a person as “beautiful”, whether on an individual basis or by community consensus, is often based on some combination of inner beauty, which includes psychological factors such as personality, intelligence, grace, politeness, charisma, integrity, congruence and elegance, and outer beauty (i.e.physical attractiveness) which includes physical attributes which are valued on aesthetic basis.

Traditionally in the Ngada area there was no idea similar to that of the Western idea of fashion. But anti-fashion in the form of traditional textiles and ways to adorn oneself were widely popular. Textiles in Indonesia have played many roles for the local people. Textiles defined a person’s rank and status and indicated being part of the ruling class. People expressed their ethnic identity and social hierarchy through textiles in Indonesia. The ikat textiles were also bartered for food by some people of Indonesia thus being considered economic goods. Textiles took on many different forms in the social custom and religion of the Indonesian people. Textiles were also a way to communicate religious messages as some motifs had spiritual religious meanings according to the local culture.

Standards of beauty have changed over time, based on changing cultural values. Historically, paintings show a wide range of different standards for beauty. However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered the most beautiful throughout history.

 Because of this western clothing is valued more than the traditional sarong. Sarongs are now used only for rituals and ceremonial occasions; whereas, western clothes are worn to church or visiting a government office. Civil servants in the town are more likely to make this distinction between western and traditional clothes more than peasants. Upon Indonesia’s independence from the Dutch people increasingly started buying factory made shirts and sarongs. In textile producing areas the growing of cotton and production of naturally coloured thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group.