Sunday, May 12, 2013

Naked & Famous celebrates 5 years with a covetable capsule collection for men



We’re not ones to turn down a celebration, especially when it’s in honour of a cool Canadian brand. That’s why we’re currently all over Naked & Famous’s capsule collection designed for its five-year anniversary in the denim biz.

Sure, the pieces are men’s but we’re always up for the challenge of appropriating menswear for ourselves and if you’re a guy looking for a summer closet update, this is exactly what you need.

Since 2009, the Canadian brand has specialized in high-quality Japanese raw denim and now, designer Brandon Svarc has teamed up with Toronto denim mecca Over the Rainbow—located in Yorkville—to create an exclusive 10-piece capsule collection.

Titled “5&5,” the collection features five pairs of jorts (that’s code for jean shorts) and five sleeveless button-ups in graphic prints and basic greys. Just 200 pieces of the capsule collection were produced making it extremely covetable and perfect for any denim-obsessed men. These pieces will have your closet ready for summer, even if the weather isn’t there just yet. Get them while you still can.

The use of traditional textiles for fashion is becoming a big business in eastern Indonesia, but these traditional textiles are losing their ethnic identity markers and are being used as an item of fashion.  Just like the Nike shoes that are a capitalist form of fashion for the modern consumer, the ikat textiles of Eastern Indonesia’s Ngada area, which use to be a form of static anti-fashion, are becoming a part of fashion as they are being incorporated into forms of highly valued western goods.

Wives of government officials are promoting the use of traditional textiles in the form of western garments, such as skirts, vests, blouses etc. This trend is also being followed by the general populace and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus traditional textiles are now fashion goods and no longer confined to the black, white and brown colour palette, coming in array of colours. Handbags, wallets and other accessories are also being made from traditional textiles, and traditional textiles are also being used in interior decorations. These items are considered fashionable by civil servants and their families. There is also a booming tourist trade in the Kupang city of eastern Indonesia where international as well as domestic tourists want to get their hands on traditionally printed western goods.

Today this has changed as most textiles are not being produced at home. Because of colonialism in the past by the Dutch, western goods are considered modern and valued more than traditional goods. Because of this western clothing is valued more than the traditional sarong. Sarongs are now used only for rituals and ceremonial occasions; whereas, western clothes are worn to church or visiting a government office.

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