Sunday, May 12, 2013

Grey Cup-inspired FASHION shoot, prep for the football festivities the most fashionable way we know how



There have been 99 years of touchdowns, tackles, and blitzes in the Canadian Football league, and this Sunday will make it 100. The 100-year anniversary of the Grey Cupwill be heading to Toronto to host the final game of the CFL’s season and hometown team, the Toronto Argonauts, will be facing the Calgary Stampeders. While the two cities mayors may be placing bets on the winning team, we’re thinking about what to wear when watching.

Watching football may often include jerseys, face paint, and pom poms, but for our game day themed shoot for Fall issue of Men’s FASHION we were more intrigued by varsity jackets, heavy flannels, and chunky knits. Pieces that are a nod to athleticism that don’t literally say, ‘I’m watching a sporting event’. We saw designers like DSquared updating the varsity jacket and giving it a more fitted silhouette and athletic inspired bomber jackets from Jil Sander that updates a classic wardrobe staple.

If you’re a football fanatic who can’t wait until Sunday or a casual on looker from the sidelines (aka the food table at the viewing party), there’s a way to tackle the athletic trends without looking like a linebacker. A fashion touchdown, if you will.There have been 99 years of touchdowns, tackles, and blitzes in the Canadian Football league, and this Sunday will make it 100. The 100-year anniversary of the Grey Cupwill be heading to Toronto to host the final game of the CFL’s season and hometown team, the Toronto Argonauts, will be facing the Calgary Stampeders. While the two cities mayors may be placing bets on the winning team, we’re thinking about what to wear when watching.

Watching football may often include jerseys, face paint, and pom poms, but for our game day themed shoot for Fall issue of Men’s FASHION we were more intrigued by varsity jackets, heavy flannels, and chunky knits. Pieces that are a nod to athleticism that don’t literally say, ‘I’m watching a sporting event’. We saw designers like DSquared updating the varsity jacket and giving it a more fitted silhouette and athletic inspired bomber jackets from Jil Sander that updates a classic wardrobe staple.

If you’re a football fanatic who can’t wait until Sunday or a casual on looker from the sidelines (aka the food table at the viewing party), there’s a way to tackle the athletic trends without looking like a linebacker. A fashion touchdown, if you will.

The media plays a very significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and in fashion blogs. In the recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips. Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible.

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