Back in December 2011, fashion legend Valentino Garavani launched the first ever 3D fashion museum focusing on his five-decade couture and ready-to-wear career. Allowing anyone with internet connection to be immersed in the history of the design house with thousands of images of sketches, illustrations, advertising campaigns, editorials, fashion show videos and red carpet pictures, the site has now added an editorial slant.
Each month, the website will feature “Valentino’s Words,” personal, hand-written notes from the designer himself, as well as “Mr. Blasberg’s Questionnaire” in which society and fashion writer Derek Blasberg will invite Valentino muses, industry insiders and fashion icons to answer a series of personal questions about their insights on fashion and life in the fashion lane.
To kick it all off, Academy Award nominee Hugh Jackman is featured as Blasberg’s first interviewee. On a more visual level, Carlos Souza, longtime Valentino ambassador and fashion industry insider, takes viewers behind the scenes of the Valentino brand via his “Instaglams” (@ValentinoInstaglams), where he’ll be capturing the glamour of Valentino’s monthly happenings.
The media plays a very significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and in fashion blogs. In the recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips. Through these media outlets, readers and viewers all over the world can learn about fashion, making it very accessible.
Fashion is the exact opposite of anti-fashion. Fashion changes very quickly and is not affiliated with one group or an area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, the 1953 Queen Elizabeth II’s coronation gown is an example of anti-fashion because it is traditional and does not change over any period; whereas, a gown from fashion designer Dior’s collection of 1953 is fashion because it will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown changes for season to season and does not stay the same. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Change in fashion is part of the larger system and is structured to be a deliberate change in style.
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